| It only seems like yesterday that MySpace was | | | | At the outset, it does look so. However, truth be said, in |
| crowned as the leader of social marketing. There | | | | spite of MySpace only having close to half of their |
| were hundreds of music bands that were vying to | | | | unique visitors compared to last year, they still are a |
| somehow use the medium to gain fans. There were | | | | significantly big social network. A recent study |
| lots of people trying to develop MySpace clones to try | | | | comparing the social networks' market share in USA |
| and become something big like MySpace. Times have | | | | shows that MySpace is still no pushover at all. In fact, |
| changed since then. | | | | despite all the hype around Twitter, it has still got only |
| Today, MySpace is seen as a struggling company. | | | | 1.84% of the users. MySpace on the other hand is still |
| The company, only recently, laid off a huge chunk of | | | | home to 31% of the users. |
| their workforce. On the other hand, the new kid on the | | | | What you do not see in the statistics is that the |
| block (no longer a kid, 3 years in social media is a long | | | | market share of MySpace has fallen by over 30% in |
| long time) Facebook has already been leaping on to | | | | the one year that Facebook has risen to the top. But |
| the forefront of social networking with close to 300 | | | | then, the company still holds a significant chunk of the |
| million users. 300 million! - That is close to the population | | | | population which is way above the critical mass and |
| of United States. However, the question is in the new | | | | hence any strategy change can effectively pull it up |
| age of Facebook and Twitter, is MySpace already | | | | back. |
| history? | | | | |