Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Valuesite to the visitor, does the design relate to the
Of Your Traffic (found at you discovered theproduct? Consistency is an indisputable law of
importance of generating positive responses from allpersuasion and you should harness it's full potential on
your visitors.your site.
The crux of this strategy resides in the concept2. Power Copy
known as website conversion, and how it can makeEntire encyclopedias have been written about
you tons more p.rofits with much lesser work.copywriting and there's only one reason why - it's that
In essence, you can squeeze more value from theimportant.
same traffic, simply by converting a higher percentageWeb copywriting is not just an art. It's a science, a
of visitors into paying customers... and the best way topaint-by-numbers formula that you can apply for
do this is by increasing your conversion rate!massive profits online.
Now there're really only two major factors affectingCopywriting, contrary to what many think, is more than
website conversion, they are 1. Website Mechanics,words alone. It encompasses many factors that result
and 2. Power Copy.in one simple objective - getting your visitors to take
Let's look at each briefly:action!
1. Website MechanicsIt's your entire offer and presentation COMBINED with
This refers to the 'mechanical' aspects of yourthe power of words, which makes the sale.
website.While increasing conversion rate can turn any money-
For example, how fast it loads. Internet surfers are anlosing site into a money-spitting one without more work
impatient lot, and studies have found that if your siteor traffic...the real question is:
have not loaded within 8 seconds, you've lost them.Are you doing it - or are you continuing to make these
Another area of concern is how well you present yoursame mistakes over and over again?