| A well-designed website is vital to attracting and | | | | keyword rich link text and description. As well, |
| retaining visitors. When many people think of designing | | | | embedded text links in content paragraphs is important |
| a site, they are concerned about how it looks. This is | | | | to making a search engine friendly site. |
| very important, but one also has to be aware of the | | | | The site's navigation bar must be clear and easy to |
| role that search engines play in attracting visitors. | | | | follow. The titles should be professional, clear, and do |
| Because most people find websites through search | | | | not contain foolish titles. A site map is very important. |
| engines, one has to make sure that their website is | | | | Also, make sure that you do not have "page not |
| search engine friendly. | | | | found" error? Contact information should be easy to |
| When a search ranks a website, they evaluate the | | | | find. |
| text and link components. One needs to make sure | | | | The site layout and design is another important |
| that these three elements are fully optimized. Website | | | | element of creating a search engine friendly website. |
| content is essential to a high search engine ranking. | | | | Sites should have consistent layout and design. Use |
| Content needs to be rich in keywords that are | | | | consistent colors, background, and white space. |
| relevant to the site, vision, and products and service | | | | Images should be small and download fast and easy |
| that the site offering. Placing keyword phrases in the | | | | doe people with a slow internet connection. A web |
| headlines are also important. | | | | page should download in 20 seconds or less using an |
| Make your text readable. Use a standard size of a 12 | | | | older type modem. You also don't want bright flashing |
| font and the preferred test color is black. You should | | | | and silly graphics. Images should professional and |
| also use a standard font type such as Times New | | | | relevant to the site. Provide every image with an "alt" |
| Roman or Arial. Unusual font types will make the site | | | | label and a corresponding text link. |
| look unprofessional. The site should have introductory | | | | The key points to remember when designing a |
| and concluding paragraphs with clear product and | | | | website is that search engine spiders and robots love |
| service descriptions. The quality of the content should | | | | quality content and relevant key words. A poorly |
| be professional, relevant to the site, and free of | | | | designed website that is difficult to navigate results in |
| grammar and spelling errors. | | | | low search engine rankings. |
| The number of links and the quality of links are | | | | Producing a website now entails much more thought |
| important for a high search engine ranking. Search | | | | and planning. Because a high search engine ranking is |
| engines are able to identify link farms so don't use | | | | fundamental to having a successful website, one has |
| them as they will lower site ranking. Your links should | | | | to implement all of the components that will make the |
| be to quality sites as well as having quality sites linking | | | | site search engine friendly. If you don't, you will miss out |
| back to your site. . A good quality link includes a | | | | on site traffic and customers. |