| Colour is important to design, especially in web design. | | | | certain bits of a web page. It can be linked with joy, |
| multitude outlets use websites as a sales tool and | | | | happiness and summer. |
| using the correct colours can lead to more sales, but | | | | Black is a very popular background colour as it shows |
| getting the colour choices wrong can mean that less | | | | off other colours really well. it is associated with feeling |
| users and decreases in sales. | | | | of sexiness, style, elegance and power. |
| Understanding how colour works is vitally important for | | | | The colour white is very popular in design websites |
| designers if they want to make a successful site. This | | | | love interior design and graphic design. it creates a |
| is because different colours affect people in a variety | | | | feeling of balance & space. it is linked to peace, |
| of ways, and can influence emotions & moods. this | | | | simplicity, purity and light. |
| means that your choice of colour could upset your | | | | Orange is a colour that's linked to vibrancy, heat, fire & |
| users if you get it wrong. | | | | energy. A healing colour, it could be used in designing |
| Colour can also be used to direct users to a specific | | | | for the internet to demonstrate openness. |
| area of the page. For example, you may want a user | | | | Purple isn't a really popular colour in designing for the |
| to click the buy now button, which means that making | | | | internet, because it is perceived as quite girly & can |
| it stand out is really important. | | | | give the impression of arrogance, wealth, luxury & |
| Here is a guide to how various colours influence and | | | | indulgence. |
| affect people: | | | | Orange is truly young however also warm, stimulating |
| Black is associated with power, refinement, riches & | | | | and friendly. used in web sites, it can also be |
| mystery. in designing for the web, it can be very | | | | welcoming. |
| effective with livelier colours to create good contrast. | | | | Grey is a popular background colour for sites. just like |
| White is linked with cleanliness, simpleness, calm & | | | | black, its effective for showing off images and it |
| purity. used on websites a lot, it can convey a sense | | | | creates effective contrast between colours. |
| of style & demonstrates that the website's content is | | | | The role of colour isn't just to make a website look |
| strong enough to stand alone without the any strong | | | | good, it can provoke feelings & emotions from the |
| visual aid. | | | | target audience. selecting colours that agitate the site |
| With connotations to passion, anger, fire & power, red, | | | | user can have detrimental effects on your web site, |
| used delicately, can be a good way to direct the user's | | | | whilst cleverly selecting could mean that the web site |
| attention to a certain area. | | | | meets user expectation. |
| Yellow can be a fantastic colour to bring attention to | | | | |