| A Website optimizer is basically a tool or utility that | | | | inefficiencies. For example Google uses A/B and |
| helps a great deal when designing a website and using | | | | Multivariable testing which check all the elements |
| it as an online advertising tool. Such optimizers make it | | | | embedded within the HTML code that include images, |
| possible for websites to load faster, have user friendly | | | | content, fonts, call to action buttons, forms, and so on. |
| layout with appropriate content and multimedia | | | | You can select the type of testing to be done |
| distribution, enhance user satisfaction, and eventually | | | | depending on the traffic and the number of times the |
| increase conversion rate on the website. | | | | layout will be changed. For e.g. A/B testing is used |
| They are used to test different web pages of a | | | | when the traffic to your website is less than 1000 |
| website for their layout and performance, and then | | | | visitors. You can go for other type of testing if the |
| decide on the final pages to be used for the website. | | | | traffic is more. You can test more than one thing at a |
| You can play around with various combinations of | | | | time like testing 10 titles, 12 images, 5 promotional areas |
| web page layout and select the most suited one. This | | | | simultaneously. |
| will help you create a website that will appeal your | | | | Apart from having improved sales and conversion |
| visitors so that it generates required business. You can | | | | rates, a website optimizer proves to be beneficial while |
| analyze and restructure your website so that it | | | | designing the landing pages, and automatically suggest |
| attracts visitors, makes them navigate the website, | | | | changes and organize a compelling landing page. You |
| retains visitor, and prompts the visitors for some action | | | | can also lower cost per acquisition, and get more leads |
| like filling up a form or download something, and so on. | | | | to your website. It will eliminate the need of experts to |
| You can also test various combinations of web page | | | | design a strategic website and will instead help you |
| layouts, keep track of the results in terms of which | | | | gather information about customer's behavior. You will |
| combination generated most traffic, and report the | | | | thus be able to design a website that your customers |
| analysis that helps effective decision making. | | | | are most comfortable using and navigating. |
| A website optimizer essentially tests your website for | | | | |