Transparent Images for the Web and Print

>“Fake Transparency” with JPEG works where
the area of the image, which you have chosen to be
For transparent images that you have extracted fromtransparent are filled with the same background color
your photos, the next step is to choose whereor texture as the web page. Many designers use this
you’re going to post them. There are severalespecially when image is placed on a colored
options: you could either post the images on the Webbackground where alignment is feasible.
for your website, on a page layout application, or on aYour image to a page layout application.
presentation program.Applications like InDesign, QuarkXpress, or Pagemaker
Your image to the Web.are often used for page layouts. You have three
If your image is going to be posted on the web, itapplications to choose from:
should be in GIF, PNG or “Fake Transparency”- Use the Adobe native PSD format when you need
with JPEG.to retain transparency among Adobe applications.
GIF is the original format with transparency support for- Use Embedded Paths (EPS) as most desktop
the web. A disadvantage when using GIF is that thepublishing applications accept the EPS format. In
image can have color shifts, posterization andaddition, EPS images support the use of embedded
distortion, particularly on those with high color densities.clipping paths. However, when used for transparency,
In addition, GIF only supports 1-bit transparency. Thisthe isolated object can only have hard edges, and
would be a problem for images with partialagain, it doesn’t support partial transparency.
transparency because each pixel is either completely- Use Alpha Channels (TIFF) when you want to define
transparent or not. Enhancements like smooth droptransparency in shades of gray. For page layout
shadows that fade away gradually may not beapplications, the TIFF format is used for images with
feasible.alpha channel transparency.
PNG, on the other hand, is developed as an answer toYour image to a presentation program.
the limitations of GIF. It allows high color and partialWhen the image is going to be used in a presentation
transparency with the use of alpha channels. However,program such as PowerPoint for on-screen display,
the downside to this application is that there are stillPNG is usually the ideal choice. However, this only
many browsers being used today that do not supportworks if your presentation program supports PNG.
PNG.