| So what is Adsense and what can it do for me? | | | | and services. |
| Adsense (and other similar advertising solutions from | | | | Adsense for Search |
| search engines such as Yahoo and MSN) are | | | | Integrating a Google Search box onto your site not |
| regarded as being the new method for passive online | | | | only allows your visitors to search your website but it |
| money making. Adsense provides a way for people | | | | also provides a quick and easy search tool for surfing |
| with websites of all types and sizes to put up and | | | | the web. As with 'Adsense for Content the search |
| display relevant Google ads on the content pages of | | | | results produced by your on site search box contain |
| their sites and hence earn money. | | | | adverts relating to that specific search. When an |
| Unlike link exchanges and rotating banners, Google | | | | advert gets click it earns you some more money. In |
| Adsense ads relates to what your visitors came to | | | | effect and in my opinion, it's a poor mans site search |
| your site to read about each advert that is displayed is | | | | tool which has the added benefit of earning you some |
| specifically tailored to the keyword content of the | | | | additional revenue. |
| specific page. This obviously means that you now | | | | Referrals |
| have a way to improve your sites page content and | | | | As with many large online organisations and business, |
| potentially make some money. | | | | promotion is an excellent method of getting new |
| Quite simply Google Adsense gives you the ability to | | | | customers and visitors. Google is no exception and |
| earn advertising revenue from every single page on | | | | through Adsense you can help promote Google whilst |
| your website with a minimal investment of your time! | | | | also earning some cash. |
| In addition to providing both text and image based | | | | The referrals section of Adsense gives you the ability |
| adverts (known as 'Adsense for content'), Adsense | | | | to actively promote (on your website or web page) |
| has two additional features that you can integrate into | | | | the Google Adsense, Google Adwords, Firefox plus |
| your web pages to provide your site visitors with more | | | | Google Toolbar, Google Pack and/or Picasa (Photo |
| opportunities to earn you money 'Adsense for Search' | | | | organisation software). In much the same way as |
| and 'Referrals'. | | | | Adsense Content, every time a referral link is clicked |
| Adsense for Content | | | | on your site it earns you some more money. |
| Probably the most popular Adsense product, 'Adsense | | | | What you really need to know... |
| for Content' displays ads that are targeted to your | | | | Unlike other banner and link related websites, Google |
| sites unique content. Adverts take the form of an Ad | | | | has no strict criteria for acceptance into the Adsense |
| Unit, which contains either text ads, image ads or both | | | | program, and Adsense doesn't require your site to |
| and Link Units where each link unit displays a list of | | | | have a minimum traffic requirement. The only criteria |
| topics that are relevant to your page. | | | | that you must stick to is their strict standard of |
| For a full visual list of Adsense advert styles visit: | | | | 'acceptable content' requirements which basically |
| So what kind of adverts get displayed on your site? | | | | means read their terms and conditions before you sign |
| As mentioned before, that's what sets Adsense apart | | | | up. Failure of their guidelines would simply mean you'd |
| from the competition you don't have to decide, Google | | | | lose your Adsense account and any raised revenue |
| does it for you! | | | | within it. |
| Adsense always delivers relevant ads that are | | | | Check out for more detailed information. |
| precisely targeted to each specific page. For example | | | | In the next article I'll be looking in more detail at |
| if you had a site dedicated to your pet dog, Google will | | | | 'Adsense for content', answering the questions, What |
| send you ads for that site or specific page that relate | | | | can Adsense do for me? What kind of adverts will |
| to pet food, dog collars and other dog related products | | | | appear on my site and How do I get started? |