| There are a number of highly effective strategies that | | | | purpose of the website and should include a few very |
| you can follow in order to ensure that you website is | | | | highly visible slogans and taglines that capture the |
| effectively designed. The core advantages of an | | | | essence of your core business. Links should be clearly |
| effectively designed website are: | | | | visible and logically placed and positioned. Like a train |
| - Increase Product and Brand Recognition | | | | station, travelers should have clear signage that sends |
| - Enhanced Sales Conversions | | | | them in the right direction. |
| - Increased Consumer Loyalty and Trust | | | | Ease of Navigation |
| - Maximized Profit | | | | There are several factors that impact on ease of |
| An Easy Journey | | | | navigation. Speed and site layout have already been |
| In a way, your website provides your potential | | | | mentions, but you should also consider factors such as |
| consumer with a virtual journey. Like any good journey | | | | readability, font size and the clarity of the writing and |
| the user needs to enjoy the trip, feel relaxed and | | | | images contained on your website. |
| interested and there needs to be a clear sense of | | | | Steps to the Sale |
| purpose. There are certain elements of website design | | | | There will always be a set of steps that you would like |
| that can make the journey much easy for your | | | | your potential users to follow in order to lead to a sale. |
| potential consumer. These include: | | | | Carefully analyse these steps and makes sure that |
| Loading Speed | | | | there is no confusion. And remember, the shorter the |
| It is vital that each webpage loads very quickly and | | | | steps, the quicker the sale. |
| easily. Users are easily bored and have a short | | | | Capturing Interest |
| attention span. They are spoiled by choice and will | | | | You need to have a clear idea of the audience that |
| navigate away to the competition in a heartbeat if | | | | you wish to target and you need to set your website |
| your website has loading errors or loads slowly. To get | | | | up to appeal to this audience. Your graphic designer |
| a fast loading speed, you need to hire professional | | | | should ensure that your website matches the themes |
| website designers with a strong reputation for | | | | and colours of your other business materials. The |
| excellence. | | | | writing needs to sell your business service or product |
| Site Layout | | | | and should contain clear calls to action that compel the |
| The site should have an easy, clear and compelling | | | | user to buy your product or engage your services. |
| layout. The homepage needs to convey instantly the | | | | |