| Most people tend to judge the quality of a book or CD | | | | way in convincing a customer about the quality of the |
| by its cover. No matter, how many money and time | | | | content inside and prompts a purchase decision. |
| may have gone into producing the content, if the cover | | | | Why a professional graphic designer? |
| is amateurish you have already lost half the battle | | | | It is true that nowadays it is possible to design page |
| even before you begun. | | | | layouts with the help of various software applications, |
| The more professional approach would be to treat the | | | | but very people have the required designing skills or |
| cover of a CD or DVD as its calling card that informs | | | | adequate knowledge of hardware and software to |
| the targeted audience about the content in an | | | | ensure a professional looking CD cover. CD packaging |
| attractive way. A customized CD or DVD graphic | | | | is a crucial marketing step, and an experiment by |
| cover is the first step in appropriately packaging a | | | | amateurs is not a good idea. Don't think of designing a |
| product that is to be commercially released. | | | | cover by yourself if you don't know the basics of |
| Basically, an appealingly designed cover serves three | | | | designing. |
| main purposes, such as: | | | | There are many CD and DVD duplication service |
| Helps in selling the product: | | | | providers in London, New York, or say Mumbai, who |
| A professionally designed CD cover gives presents | | | | also deal in CD packaging and CD cover designing. |
| your product in an appealing way and grabs attention | | | | Good graphic designers have the talent to take the |
| of the buyer from among the stacks of other CD | | | | rough cover concepts of the customers and |
| releases on the shop shelves. To make your CD get | | | | transform them into a great cover design. At times, |
| noticed from the clutter of competitive releases is a | | | | they also come up with a complete graphic concept, |
| big step in ensuring better sales and that is what a | | | | design and cover layout to give your project maximum |
| good cover does. | | | | marketing impact. |
| Gives the CD or DVD a unique identity: | | | | Moreover most of the "professional" graphic designers |
| Cover art helps the audience to distinguish from | | | | design CD covers on a Mac platform using |
| various CDs or DVDs. It informs the targeted audience | | | | QuarkXPress with Adobe Photoshop & Illustrator, |
| about they can expect inside the CD. For instance, if it | | | | and exporting the final layout from Quark as a |
| is a music CD, the name of the album, the singer's | | | | printable PDF. It ensures minimum printing complications |
| name and song tracks are neatly listed in the cover. | | | | and a good quality final product. |
| Allows the audience to know the product: | | | | Frankly speaking, there is no substitute for hiring a |
| The more professional the looks of the cover, te | | | | trained graphic designer to work on your cover design. |
| better are the chances of your CD being picked up by | | | | They have experience, technical skill and knowledge of |
| the buyers. A tastefully done cover with say, a picture | | | | all the proper tools of the trade to give a final product |
| of the artist (if it is a music release) or a still from the | | | | that you will be proud of. |
| movie (if it is a film release) and so on goes a long | | | | |