| You have your website. You have the Home page, | | | | User Interface design and navigation layout. The visitor |
| the Products, Information and Services page, the | | | | must find his way even in the dark so as to speak. |
| FAQs and the Contact Us page, and then of course | | | | Work with your designers and marketing guys to |
| the right keyword density in the content, you have the | | | | develop a compelling UI design and an equally |
| budgets ready for keyword auctions, and other media | | | | compelling experience. Your website must also create |
| buys to get the visitor to your site. Your Online | | | | a feeling that will allow your visitor to leave behind |
| Marketing plans are in place. | | | | information about himself. Treat him with a reward, if |
| So Building a website for Success | | | | he does. Analyze the information gathered over a |
| You now need a targeted audience, but is your | | | | period of time to further fine-tune your online marketing |
| website designed with this audience in mind? Is your | | | | campaign and the website ergonomics. |
| target audience from Online Marketing in the UK? | | | | So here's Your take home |
| What do you want your visitor to do once he reaches | | | | As a website owner responsible for the online |
| your website? What is the type of Audience you are | | | | marketing not only must you ensure that you have put |
| looking for? Is he there to purchase a product, a | | | | in place a good SEO, PPC, keywords, and other |
| Service, or can he get all the information he is looking | | | | programs, but your site has to be designed to give |
| for? Do a check! Break the mould. Design your web | | | | your visitors a compelling experience, that not only |
| pages to encourage the call to action that you want. | | | | bring them back again and again, but also spread the |
| Show the visitor his take home that you want him to | | | | word to get their friends along. So answer these |
| have: - a product brochure, a white paper or a good | | | | questions before you go ahead with your online |
| shopping experience. A satisfied visitor is a returning | | | | marketing |
| visitor. His word of mouth publicity will get you more | | | | 1. Is my site designed for the visitors I want? |
| qualified visitors than you know. Your online marketer | | | | 2. Does my site achieve the goals I have built my site |
| and experts should guide you. Don't be bound by the | | | | for? |
| dogmatic website layouts or site maps. Be functional. | | | | 3. Will my site visitor get what he wants on my site? |
| Website Objectives | | | | 4. What will my visitor take with him when he leaves |
| Websites today have nearly leveled the playing fields | | | | my site |
| in the online world for the big and small players. The | | | | 5. Will my visitor feel compelled to bookmark my site |
| real differentiator is how well you have designed the | | | | and return again and again? |
| website. Is your site easy to use? Be consistent in the | | | | 6. Will he recommend other visitors to my site? |