| MySpace is the most popular social networking site in | | | | media (MySpace has YouTube embedded into it). |
| the United States. It has occupied a lot of space on | | | | With its features like bulletin, groups, MySpace tv, |
| the internet. It has a slogan "A place for friends". It has | | | | MySpace news, MySpace classifieds, MySpace polls |
| been launched in 15 different languages all around the | | | | and MySpace forums - this social site can help a |
| globe. It is just a social networking site but has an | | | | business from many different angles. Advertisement |
| Alexia rank of 12. This means it is the 12th most | | | | can also be done on this website. Google and adsense |
| popular website in the entire world. Imagine the amount | | | | manage all the advertisement on this site. Traditionally |
| of reach it has?! | | | | marketing means selling and advertising hence through |
| How to have your own space in MySpace? | | | | MySpace companies can find an extraordinary way |
| Well just sign in and you are done. What can you do | | | | of communicating with their target audience. Especially |
| over there? Your account contains the information of | | | | companies which cater to youth. |
| who you are and what you like and dislike. Additionally | | | | Through MySpace companies can generate leads and |
| your profile also contains a blog with standard fields for | | | | do demographics research which is actually currently |
| emotion media and content. MySpace also allows you | | | | done by most major companies. This can also |
| to upload images and allows for some creative work | | | | become a very costly affair. Through market research |
| on your profiles overall look. You can even have your | | | | companies can target their consumers or by going |
| favourite music loaded onto your page to play when | | | | through their profiles can collect some important |
| somebody visits. | | | | information they might not have gotten otherwise. |
| But can MySpace fuel business growth? | | | | Features like polls which allow companies to survey |
| At the time of the 2008 presidential election the | | | | consumers can be really helpful for research. Suppose |
| candidates set up MySpace profiles to attract young | | | | I want to compare my product with other competing |
| voters. Hence MySpace helped the presidential | | | | brands. In order to see where we stand I will prepare a |
| candidates to market themselves by adding them as | | | | poll and ask people which is the product they like and |
| "cool new People". This is the same way it can help | | | | what they like about the product specifically. This way I |
| brands grow themselves. Even top soda companies in | | | | will be getting the information about why people |
| their quest of growing market share have set up | | | | actually have an inclination towards other products or |
| MySpace profiles in an attempt to reach out to their | | | | what is it that people like about my own product. Other |
| consumers. | | | | features if used creatively can improve the efficiency |
| In order to lower their advertising expenses companies | | | | of your marketing campaign and help to bring down |
| can launch their new ad on MySpace and when it gets | | | | your advertising expenses drastically. |
| a considerable amount of hits may launch it in the open | | | | |