| MySpace Band Designers are typically only ready to | | | | page that the user can see. |
| sell you a nice looking profile design, there are very | | | | They can also position key promotional items such as |
| few that understand the basic principles of good | | | | web banners and album covers into places where |
| design as well as marketing. | | | | they know the user's eyes are going to be, these |
| A good MySpace profile should include ways of | | | | places are called website hot spots and have been |
| generating buzz automatically for you band, it should | | | | found out by doing various eye tracking studies on |
| make your job easier by being a system that can | | | | web users. |
| easily generate new listeners and fans for your band. | | | | The difference between putting elements at the |
| This is known as viral marketing or some people refer | | | | bottom of the page and at the top of the page is vast, |
| to it as buzz, when you can create buzz about | | | | they have coined the term "above the fold" which |
| something then people actually want to talk about it | | | | basically means that elements positioned higher up the |
| with others and get their opinion, music is no different, | | | | page get more clicks and views. |
| people always like to argue about who is the best | | | | A good strategy would be to put your biggest |
| band or which is their favourite album or track. | | | | promotional item at the top of the page so its the first |
| This is why should really should hire a MySpace | | | | thing a user sees, for example you could put your web |
| designer for your band, they can add elements to your | | | | banner at the top and give people the HTML code so |
| profile that make it easier for people to spread the | | | | they can simply just copy and paste it onto their own |
| word about you, for example they can reposition the | | | | MySpace profile, you can also try this with YouTube |
| MySpace player so that its the first element of the | | | | videos. |