| MySpace is not only for teenagers and musicians. | | | | business? |
| MySpace is also making a buzz among Internet | | | | My guess is yes, if you're very strategic about how |
| marketers. At the invitation of Internet marketing guru | | | | you go about it.o Use your "About Me" section to talk |
| Marlon Sanders, I set up a profile to see what the | | | | about your business, products and services. Make sure |
| buzz is all about. | | | | you have active hyperlinks that lead to your primary |
| Marlon calls it "...a 'secret' networking method the | | | | website, blog and products. It's a good idea to have a |
| people on the inside are using." | | | | basic knowledge of HTML so you can add images |
| Being the active experimenter that I am, once I got | | | | and clickable links.o Use the blog module to write about |
| started, I couldn't stay away from MySpace, setting up | | | | your business and events.o Send "bulletins" through the |
| my profile, posting on my blog, adding events to the | | | | MySpace system to all your "friends" about your |
| public calendar. As I poked around, I thought about how | | | | product launches, press releases, events, etc.o Join |
| this networking space could work for professionals as | | | | MySpace groups that represent your target audience. |
| a business tool. | | | | Participate in discussions and send bulletins to |
| It's pretty easy to set up a profile and it's free. If you're | | | | everyone in the group. No spamming!o Post your |
| using it as a business tool, be professional about the | | | | events on the public calendaro As you add new |
| information you reveal. Remember MySpace is | | | | friends, welcome them and you'll be on your way to |
| ultimately a SOCIAL tool and many people use it to | | | | building a community. |
| hook up for dates and relationships. If that's not your | | | | A way to approach this from a business angle is to |
| intent, keep your content business-oriented. | | | | think of your "friends" as possible joint venture partners |
| What I noticed in looking at random profiles is that | | | | and potential business opportunities. And, as we like to |
| most are sloppy and incomplete. A lot have no | | | | say, it's another line in the fishing pond for attracting |
| information about the person and no photo. What's the | | | | prospects, building your list and your network. |
| point? My sense is that a lot of profiles get set up and | | | | So, is it worth trying out? That's only for you to know. |
| then abandoned, much like blogs. | | | | If you like trying new things, if you like testing new |
| So can you use it as a marketing tool for your | | | | systems, then give it try. |