| Any web maintenance cost is worth it if you want | | | | already purchased products or services can brag on |
| your visitors to keep coming back to become leads | | | | you much better than yourself. |
| and then buy your service or product. In fact, 80% of | | | | Make your home page benefit-driven. Limit your bio to |
| your website is maintenance, so it's important to do it | | | | a few lines. Your target audience wants to know what |
| yourself or use a website maintenance contract. | | | | you can do for them, not the initials after your name. |
| When you check your site every week, you will | | | | Know you can optimize every unique marketing |
| discover link glitches, headlines needing keyword | | | | message by changing the testimonials every few |
| optimization with low competition long tails, and sales | | | | weeks or month. Every time you change something in |
| letters that don't hook and sell your audience. | | | | a site page, the search engines notice and raise your |
| 1. Test your Product Links | | | | ranking. |
| Use tested key words in product name links such as | | | | 3. Test your Site Layout. |
| "Tips Writing A Book" that bring our site's ranking way | | | | First, test your monthly stats on unique visitors. Know |
| up in each product link. | | | | where this targeted audience enters and exits your |
| For keyword rich titles, the rule of thumb for Google is | | | | site. If potential buyers keep leaving your sales |
| 67 characters long. So, you must keep them short. | | | | message before they order, you have some |
| The shorter and more precise, the better. | | | | copywriting to change. The longer they stay on your |
| 2. Test your Website Home Page Copy. | | | | site, the more likely you'll get a sale with a favorable |
| For your first site, you may have made a few | | | | conversion rate of 1 sale per 4 unique visitors. Know |
| mistakes. Like you said "welcome to my site," a phrase | | | | that hits aren't what count; unique visitors are. Aim for |
| that doesn't say anything. Instead, make your headline | | | | 150 a day for a small business and 1000 a day for a |
| full of benefits and optimized key words. You can use | | | | large one. You can track: where your traffic is coming |
| this same technique to for your article submissions to | | | | from, which I find most important because what isn't |
| top high traffic ezine directories and blogs. | | | | working (maybe face book visitors) you can put less |
| Be sure your copy hooks your reader by the collar to | | | | effort into, and do what works. Naturally, I favor writing |
| keep reading on. One way is to open with expressing | | | | articles with a resource book that send only your |
| compassion their problems or challenges. Tell them you | | | | targeted visitors to your site to receive a free report, |
| were there too, early in your business. Be sure to | | | | ezine, post a question or read your articles through |
| follow the new style one page sales letter that | | | | RSS feeds. |
| includes benefits and testimonials. Others who have | | | | |