| There are several standard layouts that you can use | | | | difference here is that the row layout uses rows and |
| for catalog printing. Each kind of layout can be very | | | | not columns. Depending on your catalog dimensions, |
| useful for different kinds of prints from luxury catalogs | | | | the row and column may be longer because of the |
| to cheap catalog printing. There are five standard | | | | actual height and width of the catalog. In most cases |
| layouts that you may want to learn about. In this guide | | | | though the row is shorter. This means that for each |
| we will talk about those five in detail, and we will share | | | | product in a row, you will have less space to write on. |
| with you the correct situations and when to use them | | | | However, this is offset usually since row layouts can |
| in catalog printing. | | | | let you advertise more kinds of products in one page |
| The grid layout - The grid layout for catalogs is one | | | | than the column layout. |
| of the easiest and most common that people use. In | | | | The magazine layout – Also we have the |
| fact, most people who use cheap catalogs use this | | | | magazine layout. These are the layouts that are |
| format as the best and most efficient layout. This is | | | | perfect for more picky and high end customers. The |
| because you can maximize the catalog space when | | | | magazine layout for color catalogs mean that your |
| you divide it into several equally sized cells arranged in | | | | products are shown in a more “used” situation |
| a grid. All your products in the catalog are equally | | | | where they are typically found. For example your |
| spaced and exposed and people can easily see your | | | | catalog can have a nice photographed scene where |
| whole catalog line in a simple glance. The only | | | | all the models are wearing your products while still |
| drawback here is that you will loose space for | | | | having fun at the game or at the mall. This gives the |
| information and important details about each product | | | | catalog a more personal appeal that can really attract |
| the more products you have, since more space will | | | | people as they see the products used by actual |
| have to be divided to these items. However if you | | | | people. In hindsight though this technique can |
| need a simple and fast layout for your color catalogs, | | | | sometimes be inefficient since some your products |
| this layout is your best bet. | | | | may not be emphasized right away while others can |
| The column layout – The next kind of layout is the | | | | be seen with no trouble in the photograph. |
| column layout. This involves having one column of | | | | The open layout – Lastly we have the open and |
| space reserved for each product in the catalog. | | | | free layout. This is basically a custom mix of the |
| Column layouts are perfect, especially if your products | | | | elements found above. You can have for example, a |
| need more than just a picture to be explained. For | | | | nice catalog magazine layout giving a nice dynamic |
| example, if you are making a catalog about computers | | | | scene while a couple of rows below some products |
| and other gadgets, you may want to put in the product | | | | are being advertised. It is all in the imagination really, and |
| specifications in your catalog. This means displaying its | | | | if you have the right idea, you may be able to have a |
| various hardware and software features and the | | | | nice, new and unique layout technique for the future. |
| technical details of each product that people see as | | | | Use this layout if you want to look new or if you have |
| crucial to judging that product. The column layout gives | | | | a specific theme in mind for the catalogs. |
| enough space usually for most products to have a | | | | Great! Those are the common layouts that you can |
| detailed description about its features. | | | | choose from for catalog printing. Hopefully this has |
| The row layout – Now, the row layout is pretty | | | | helped you figure out the correct layout that you |
| similar to the column layout in catalog printing. The only | | | | should use for your own color catalogs. Good Luck! |