| How to Write An Interesting Article that Grabs Your | | | | the challenges you may be having Online. I've put |
| Readers Attention | | | | together a short survey below to help me help you. |
| No Surprise Here, Writing Articles is a surefire way to | | | | Please reply with your answers so I can better meet |
| gain recognition as an expert in your field. By allowing | | | | your needs. Please find the questions below.a. What is |
| them to be reprinted along with a resource box | | | | the biggest challeng you face on a daily basis? |
| attached, Increases the number of links pointing back | | | | Traffic? |
| to your site. This gets your site noticed by the Search | | | | Converting traffic to sales? |
| Engines, increases your link popularity, and eventually | | | | Where to advertise?b. What topics would you like |
| improves your search ranking. | | | | covered?c. What changes would you like to see that |
| If your article is written well, you'll see an increase in | | | | would make ournewsletter/ezine of greater value? |
| your web site traffic as well as an increase in your | | | | Keep in mind, This is Your Newsletter. Your answers |
| subscriber base. | | | | will assist me in providing you with the most accurate |
| None of this is anything you don't already know or | | | | content I can provide. |
| read before. However, the problem you may face is, | | | | Kind Regards, |
| not being able to come up with an idea, rather, how do | | | | Your Name |
| you come up with content which peaks your readers | | | | Your Ezine's Name |
| curiosity, grabs their attention, and keeps them reading | | | | Your WebSite URL |
| through to the end of your article. Which causes them | | | | 2. Get Their Attention |
| to want more of the same. | | | | This is an unforgiving step. If you fail to get your |
| If winning readers is your goal and not just getting | | | | readers attention in the first several seconds, they'll |
| something out there, you'll have to put yourself in their | | | | either click away or send you into the abyss of cyber |
| shoes. | | | | space. Lost forever. Take your time and Think About |
| Write about what they want to know and not what | | | | Your Opening. Remember it's about Them and what |
| you want them to know. | | | | they want. Write something that makes them feel like, |
| Become "Other Centered," Provide them with what | | | | "Hey, They're Talkin' About Me!" or "Finally, This is |
| they want and they'll read anything you write. (As long | | | | Exactly What I've Been Looking For!" |
| as it's honesteffective and valuable) Write something | | | | 3. Have a Conversation With Your Reader |
| "Blah" and you efforts will wind up in the recycle bin. | | | | When writing your article, keep it relaxed. Like you |
| Whatever the topic, the next 4 steps are an outline for | | | | would be in a normal conversation. Being careful not to |
| writing articles that grab and keep your readers | | | | be too informal, as this may irritate your readers. If you |
| interest, they'll read your articles in their entirety, | | | | find this to be true, don't worry, you can always edit it |
| keeping them coming back for more. | | | | later. Same with being to formal. Simply write as you |
| 1. First and Foremost: If You're Going to Solve a | | | | talk and you'll be fine. |
| Problem it Helps to Know What the problem is. (Not | | | | In addition to the facts and strategies, inject a bit of |
| Exactly Rocket | | | | humor. They may have hopes of being entertained. Be |
| Science, Would You Say?) What Exactly Do Your | | | | yourself and let your personality shine through. |
| Readers Want? | | | | 4. End On An Upbeat Note |
| If you've got expertise with the topic your readers are | | | | Don't let your article die or simply fizzle out. Alot of |
| interestedin, you'll already know and identify with the | | | | writers do this because they don't know how to End |
| problems they'refacing. If Not, you'll have to research a | | | | on an Upbeat Note. |
| bit more. Or, quite simply, | | | | Impressions are made with the beginning and end of |
| You can Ask Them. | | | | your article. Create a feeling of anticipation in the |
| A short, simple 3 question survey will define exactly | | | | beginning and a feeling of satisfaction in the end. |
| what your readers want. I've put an example of the | | | | Finally: create an article-writing cheat-sheet for |
| survey I use to extract pertinent information from my | | | | yourself. Divide it into beginnings/middles/ends and add |
| list. Feel free to use it. Edit it, move it around, change | | | | moreuseful tips and strategies as you think of them. |
| the questions, do with it as you please. | | | | (For example, using the tips in this article, you might |
| Hello (first name) Always personalize your messages! | | | | write: ENDINGS - end on a high, offer hope, use funny |
| Pardon the intrusion. I know your time is valuable. I'll be | | | | quote, suggest action to get started.) |
| brief. As a valued subscriber of (The name of your | | | | Do this, and you'll be regularly pumping out articles that |
| ezine/newsletter) it is my intent to provide you with | | | | almost everyone will want to publish! |
| useful, effective, information, intended to help you solve | | | | |