| Choose a good profile picture. When you tell people | | | | subtle. |
| you'd like to network with them, all they will see is your | | | | Example: |
| words on paper and your picture. That's what they'll | | | | There are some excellent marketing forums online, and |
| base their decision on. What would you look for, in that | | | | they serve as great models for how to market to |
| position? | | | | people you do not know ... as in MySpace. Some |
| So long as you don't turn them off, you will get your | | | | forums:sowpub.com/forum/ablake.net/forum |
| share. A bright, smiling picture can be a big help. You | | | | howtocorp.com/cgi-bin/webbbs_config.pl |
| also have the option to upload MORE photos to your | | | | #150williecrawford.com/cgi-bin/index.cgi? |
| page. Pick some good photos of yourself, your friends, | | | | In these forums, one person posts a question or |
| your family ... all having fun ... and do it! | | | | thought and others answer or comment. Successful |
| MARKETING TIP #7 | | | | people have learned to NEVER blatantly advertise. |
| When you communicate directly with people, help | | | | Instead, just answer the question with no expectation |
| them become a better networker. Do NOT promote | | | | of anything in return ... and ALWAYS attach a |
| your deal. But always include a signature file in your | | | | signature file after their name. If people want to learn |
| communications. The sig file links to another page, and | | | | more about you, they will go to your website. |
| that may include info about your deal. | | | | I'm a big believer in successful models, and THIS model |
| Tell your story. Share experiences, challenges, victories. | | | | has worked for hundreds of online marketers over the |
| Connecting with people creates traffic and draws | | | | years. It takes patience, persistence, and follow-up ... |
| attention to you. Make your profile explicit & | | | | but so does anything worth doing. |
| to-the-point about who you are. Also, keep it as short | | | | The harder you advertise, the harder people will run |
| as possible. If you have a lot to say, continue it on | | | | away from you. None of us wants to be sold. You're |
| another website & link to it from your profile. | | | | way better off to use the "signature file" model. It's |
| Fill out the normal MySpace display questions in detail, | | | | been tested & proven tens of thousands of times. |
| so new Friends & prospective Friends have those | | | | MARKETING TIP #3 |
| details to identify with. Remember, create relationships | | | | To get more interaction with your Friends list, take |
| with people, build this relationship on trust and honesty. | | | | digital pictures of something interesting in your life, and |
| People join People, People don't join companies. | | | | post the photos in your MySpace back office. (Use |
| MARKETING TIP #6 | | | | the Add/Edit Photos button.) You can even get a |
| Make yourself real to people. | | | | cheap, disposable digital camera at most drugstores |
| Don't go into MySpace and be all business. Don't go | | | | these days. |
| into MySpace and focus entirely on being a promoter | | | | Then post a bulletin (under "My Mail") with a good, short |
| or a coach & mentor. Make yourself a real | | | | headline about your photos & why your Friends |
| person. Post pictures of yourself & your family. | | | | might find them pretty interesting. "Hey, go look at my |
| Post comments to other people's sites. Talk to people. | | | | new photos." This gets people to go back and look at |
| It's just like networking in the real world. You're not | | | | your profile. You'll get conversations started with |
| going to walk by somebody and say "Hello" and hope | | | | people who look at your photos. |
| they buy from you. Make yourself a real person. Half | | | | And relationships start with a conversation. |
| the people on your Friends list have no idea who you | | | | MARKETING TIP #2 |
| are, but once they see pictures of you, your family, | | | | Use the MySpace blog function. In your back office, |
| your travels, your friens, some real relationships start. | | | | click on "Manage blog". In your Blog Control Center, |
| MARKETING TIP #5 | | | | click on "Post New Blog". Now, just write your |
| Click on people's profiles and look at their pictures | | | | thoughts. |
| ("View my pics"). Many MySpacers have pictures in | | | | Do a blog about what is exciting in your life, or what |
| their back office and zero comments. So comment on | | | | you're really interested in. Write about people. Write |
| their pictures! It's a simple way to get a conversation | | | | about what you do every day. Write about people |
| started ... with the extra benefit to you that you'll learn | | | | you've met through MySpace. |
| more about those on your Friends list. | | | | Once people connect with you as a person, they'll take |
| Every time they get a picture comment, they get an | | | | a look at your blogs. And that's when you can really |
| email that says, "You've got a new picture comment." | | | | start building relationships and finding real people you |
| They're going to go look at that. They're not going to | | | | can talk to. They respond, because they like what they |
| think, "OH, yeah, a picture comment, no big deal." | | | | have seen of YOU as a person - exactly the people |
| Especially if they have no comments yet, they'll go look | | | | you want to strongly connect to, for mutual benefit. |
| and see what you said. They're already wondering | | | | When you use your blog, you'll get a lot more value |
| who you are and what made you go to their page in | | | | from MySpace. |
| the first place and then click to view their pictures and | | | | MARKETING TIP #1 |
| THEN even leave a comment. | | | | To really connect with people & build strong |
| If you want to build relationships, this will jump-start | | | | friendships - even with people you've never met - go |
| them. You will make yourself different from everyone | | | | to their MySpace profile page and send them a |
| else in MySpace and, probably, from nearly everybody | | | | significant message with your intents, be honest. |
| already on their Friends list. It's a great way to get | | | | Instead of just sending them an "Add Friend Request", |
| people to look at your profile. | | | | read this person's profile & blogs. Then tell them |
| MARKETING TIP #4 | | | | what it is about them or about their MySpace page |
| A lot of people now look at MySpace as an | | | | that you really like, really appreciate. |
| advertising medium, Whether they're promoting an idea | | | | People will respond. Do this on a regular basis and you |
| or a business, or looking for a date. Unfortunately, most | | | | will build interaction, and you will build relationships that |
| of these advertisers beat people over the head. | | | | you will value. |
| They'd get way better results by being much more | | | | |