| One of the most powerful tools for your online real | | | | them about how they update their product to maintain |
| estate marketing is that of a website. With a website | | | | their competitive edge online. Some website vendors |
| you have a great deal of control on the look and feel, | | | | out there have been using outdated technology and |
| content, and page layouts. Building up a powerful real | | | | only the real estate agents have suffered. Dig deeper |
| estate website takes time and money. Most real | | | | and find out what new features they will be adding |
| estate agents stay with the same website vendor for | | | | over the coming year so you can see who has their |
| years because it can be challenging to move all of the | | | | eyes on the changing marketplace. |
| content you have created. Since you are going to be | | | | 3. What is the startup program and costs? - The first |
| investing time, money, and it is challenging to move | | | | few weeks of having your new website can make a |
| should your needs change, it's important to take some | | | | huge impact on your long term success. When you |
| time before committing to a specific vendor. | | | | consider that you will have this website for years it's |
| Every real estate agent has different needs and | | | | important to start off with a training program that will |
| choosing the right company to help you with your | | | | set you in the right direction. Find out if they give you |
| website will take a combination of understanding your | | | | someone to help you create your basic pages to start |
| needs and what will give you the most success online. | | | | off and ask if there are any online tutorials that you |
| Here are some key features to consider before you | | | | can follow. |
| make a switch or sign up with a new company. | | | | There are many different great real estate website |
| | | | vendors out there. Each one offers something unique |
| 1. What kind of support is offered? - Technical support | | | | and the real key is to find one that you feel |
| can vary wildly between companies. Take time to | | | | comfortable you can work with and who will provide a |
| evaluate the operating hours to see if it will work within | | | | good foundation for you to succeed with online. |
| your schedule. If you only have time to work on your | | | | No matter whom you choose your ultimate success |
| website in the evenings, then you may want to | | | | will be determined by the plan of action you put in |
| consider a company who has technical support open | | | | place to increase your rankings, get more traffic, get |
| past 5pm. When you call the companies ask if you | | | | leads, and convert those leads into business. After |
| can speak to one of their tech support representatives | | | | getting down to your final selection take time to plan |
| and ask them questions you have had before to see | | | | how you will be updating your website each and every |
| how they would help you. | | | | month as that will help you generate business each |
| 2. How often are they updating their product? - Web | | | | and every month. |
| technologies change and they change quickly. Ask | | | | |