| Is this question of how to maximize your exposure on | | | | I personally dislike the automatic "thanks for following" |
| Twitter a question to which you'd like to know the | | | | direct messages that I get because I know a software |
| answer? | | | | program has done this. I much prefer a public tweet |
| First, let's define our terms: | | | | that shows the person actually looked at my profile |
| By exposure we mean positive exposure. And we | | | | and found something there with which to connect. |
| mean positive exposure that promotes our brand, | | | | Another important way to optimize your exposure on |
| book or business. | | | | Twitter is to share links to other people's blog posts, |
| Second, let's go over the basics: | | | | news articles, websites that you find valuable. that your |
| We can assume that you've done all these set-up | | | | followers might find interesting. |
| steps correctly: | | | | Inject your own personality into this shared information |
| - Provided your real name besides your Twitter | | | | rather than just giving the headline and link of the |
| username. | | | | article. |
| - Uploaded a good headshot of yourself and not a | | | | A third important step to maximize your exposure on |
| company logo. | | | | Twitter is to answer questions when they are asked. If |
| - Written an interesting 160-character Twitter bio. | | | | someone asks a question in your area of expertise, |
| - Included one link where people can learn more about | | | | supply the answer. For example, someone may tweet |
| you. | | | | asking what article directories are effective. If you |
| - Uploaded a custom profile background that is NOT | | | | know the answer, tweet a public reply to that person. |
| black or so dark that your bio information can't be | | | | Your answer will help that person and any other |
| read. | | | | people who see the tweet. |
| Third, we're ready to answer the question of | | | | On the flip side, you don't want to hurt your exposure |
| maximizing your exposure on Twitter: | | | | by constantly tweeting what you're eating for dinner |
| One important step is to grow your followers | | | | (unless you are a chef) or that you can't think of |
| organically. In other words, do not use one of the | | | | anything about which to tweet. |
| get-Twitter-followers-instantly software programs. | | | | To maximize your positive exposure on Twitter you |
| As you grow organic followers (in part by using the | | | | should plan to do several informative tweets each day |
| search function on Twitter and to find who you are | | | | plus engage in conversation with a couple of people on |
| interested in connecting with), engage in conversation | | | | Twitter each day. If you are actively sharing on |
| with these people. Do NOT immediately try to sell | | | | Twitter, people will be interested in following you. |
| them anything. | | | | |