| Designing is a very important part of most businesses. | | | | from traditional art, photography or from the |
| Graphic design is the specialised field of design which | | | | designer’s experience. |
| makes use of techniques such as typography, visual | | | | • Typography – This is the selection of |
| arts and page layouts to create a striking image. | | | | typefaces, fonts, point size, line length etc. This is done |
| Graphic design is used by almost all companies to build | | | | by typesetters, compositors, typographers, graphic |
| a brand image and get a corporate identity. Easily | | | | artists, art directors, and clerical workers. |
| identifiable symbols of various companies which we | | | | • Page layout – In this part the position, |
| recognise and connect with the companies are | | | | arrangement and the treatment of the various |
| created by graphic designers. Whether it is the golden | | | | elements are decided. |
| arc of McDonald’s or the whoosh of Nike, all of | | | | • Interface design – Designing is done for various |
| these designs have germinated as ideas in the brains | | | | media, from print to television to the internet. Each of |
| of a graphic designer. Advertising agencies and media | | | | these has its own need sand requirements. Interface |
| houses work closely with graphic designers as they | | | | design is the configuring of the content for the apt |
| are essential to providing the customers with their | | | | medium. |
| demands. The various techniques used in graphic | | | | • Printmaking – The final step. Prints are made of |
| design are: | | | | the artwork, generally on paper. This gives the final |
| • Visual arts – Before the application of any | | | | draft of the design and any mistakes and changes are |
| graphics, the designer has to visualise the scene. This | | | | affected after this. |
| visualisation of various parts of a design can come | | | | |