| The unveiling of Googles new Web browser, known | | | | extension to inform customers that their site is |
| as "Chrome”, has led industry experts to strongly | | | | optimised for a mobile device.” “Due to the |
| note that Chromes browsing technology may have the | | | | minimal cost of a .mobi domain (average price of only |
| greatest impact on the mobile phone market. | | | | £15/year) there is no reason not to provide a .mobi |
| With the highly anticipated entrance of Google to the | | | | version to your viewers, or, at least secure the domain |
| mobile phone market, using their mobile phone | | | | name till your business is in a position to provide this |
| operating system dubbed “Android”, expected | | | | option for its customers.” |
| to go on sale later this year, Google focus on the | | | | Mobile phone users in the UK accessed the internet |
| rapidly developing mobile advertisement market is all | | | | via their handsets almost 16 million times throughout the |
| too apparent. | | | | month of May. And, with consumer adoption of mobile |
| Recent mobile internet usage research revealed that | | | | internet usage within the UK consistently increasing, |
| site layout remains the top reasons for mobile Web | | | | largely due to the recent spike in sales the Apple |
| dissatisfaction among consumers with almost half of | | | | iPhone 3G, responsibility for business owners when |
| the respondents noted that due to a poor initial | | | | taking into account the role the mobile device can play |
| experience the mobile Web made them "reluctant to | | | | in helping them engage with customers is becoming a |
| access" that site again. However, with the rising | | | | lot more imperative. |
| adoption the .Mobi domain extension, which adheres to | | | | Over 1 million .mobi domain names have been |
| enforced mobile-compatibility style guidelines, the nature | | | | registered since its launch in late 2006. And, due to the |
| of the mobile market is moving towards a focus on | | | | fact that mobiles have unparalleled reach, (with over |
| what is best for the user as businesses create mobile | | | | 90% of the UK population owning one, if not more, |
| website versions of their existing sites. | | | | handsets) businesses are increasingly embracing the |
| Mark Boost, Managing Director of leading UK domain | | | | need to provide a better mobile experience for their |
| Registration Company, notes: “Website owners | | | | web visitors by letting consumers know that a site will |
| have been increasingly adopting the .mobi web | | | | work on a mobile phone. |