| Google AdSense is a program that enables web site | | | | click the ads. |
| owners to place relevant ads on their pages. The ads | | | | Once the ads are designed with the proper fonts and |
| appear with content that is similar to the content. How | | | | colors, the publisher or the web designer must |
| the user views the ads can affect the AdSense | | | | determine the best place to put the ads. What meant |
| earnings. | | | | by the best place is the must visible place to the |
| The publisher, of course, cannot control the ads | | | | visitors and which can be always seen. This will enable |
| content. This is performed with the robot of the | | | | more clicks. There are many places that can be |
| AdSense. What the user can control is the | | | | chosen. For example, the ads can be placed in the top |
| appearance of the ads or what they will look. It will be | | | | of the page to be visible. It ca also be aced after the |
| amazing that the look of the ads will affect the | | | | titles so that the visitor consider it as the nest words |
| earnings as will be discussed. | | | | after the title. |
| When placing the Google AdSense ads, the publisher | | | | Researches showed that the eyes of the visitors to |
| must select the most relevant colors that mach the | | | | the sites often fell on the top left of the page. Thus |
| look of the webpage. This will make the overall page | | | | when the visitor opens the site, he will first see the top |
| look as one unit. If the ads are put with different colors | | | | left corner of the page. This can be exploited in |
| than the feel of the web page, the visitor may neglect | | | | determining the Google AdSense ads placement. It can |
| the ads because it will be considered as a different | | | | be clearly put in the top left corner based o the |
| part of the web page. | | | | researches. Many people also put the Google |
| When talking about the look of the ads, two actors | | | | AdSense ads in the top right corner as it will be visible |
| must be considered: the color and the fonts of the | | | | also. |
| Google AdSense ads. One ad unit can take more than | | | | A note for Google AdSense placement is that it |
| one color. The publisher for example can set one color | | | | depends on the web site design and the previous tips |
| for the title of the ad, another color for the body and | | | | is general. The designer must choose the best place |
| another one for the URL below the ad. | | | | and colors based on the web site he owns. Clearly |
| Besides the color, the font must be considered. As | | | | every web site has its own Google AdSense design. |
| with the colors, the font must be the same as the font | | | | Different AdSense design other than the above |
| of the text. This will make the ads look as an internal | | | | techniques can bring give results depending on the site |
| part from the web page and encourage the visitors to | | | | layout. |