| Gondola shelving is the key to effective merchandising | | | | you are the owner of a small, privately held store, using |
| You can immediately differentiate your store from | | | | wall shelving for end cap displays can often double |
| those of your competitors with a reasonable | | | | your merchandising power by placing products |
| investment in new gondola shelving. Gondola shelves | | | | immediately within view of the front door. |
| determine the position and prominence of your most | | | | Again, planning your layout is key to getting a return on |
| important products, making it easier to catch the | | | | investment in gondola shelving. If you are too busy to |
| attention of your customers. No doubt you are looking | | | | do this, call our office and send us some pictures of |
| to run specials this Christmas Season, and maximizing | | | | your store. We will do the rest. Easy Rack will help |
| your ability to showcase and move large quantities of | | | | you customize any and all of the units you order today |
| seasonal items can play a crucial role in your success | | | | to fit your exact space management needs. It helps if |
| this year. They key to remember is space | | | | you have photos or a blueprint of your store that you |
| management and planning. More can be done with less | | | | can email or fax us so we can help you identify just |
| when you understand the two basic types of gondola | | | | what you need, and where. |
| shelving that are available and how to combine display | | | | Buying the right type of gondola shelving is a key |
| units from both categories to create new layouts and | | | | element to loss prevention. |
| presentations. | | | | Regardless of the final components we propose for |
| With two basic types of gondola shelving | | | | your layouts, there are a few basic parameters for |
| Double sided gondola shelving, also known as "aisle | | | | gondola shelving we recommend to every client. For |
| shelving" runs vertically through the center space of | | | | example, our experience servicing the retail market |
| your floor plan and holds products in shelves extending | | | | has taught us that a horizontal length of 48" is the ideal |
| from either side. This is why it is also called "aisle | | | | unit of measurement on which to build a display. We |
| shelving" because it creates aisles between the display | | | | have also discovered over the course of time that |
| units. Grocery stores depend on this type of shelving | | | | retailers do best with gondola shelves that are no |
| more than any other, because this is where they store | | | | more than 72"-84" in height. This gives them plenty of |
| the majority of their products. | | | | room to stock even the largest of items (one individual |
| Single sided shelving is also known as "wall shelving" | | | | shelf can hold up to 350lbs in weight) and still leave |
| due to the fact that it is used to convert otherwise | | | | enough room for cameras, mirrors, and store |
| unused wall space into merchandising space. However, | | | | employees to monitor loss prevention while shoppers |
| this type of shelving is also used to create end caps. If | | | | are browsing. Visibility keeps everyone honest. |