| As a rule, web site layouts & designs evolve. At | | | | page company's pitch since the beautifully designed |
| the beginning of the Internet era, many web site | | | | site couldn't possibly be the glitch with low site traffic. |
| owners became captivated with "bells and whistles" | | | | Google might have rejected a site, or the site might |
| that, on the superficial, might appeal to their target | | | | have been listed in Yahoo and the company cannot |
| public. Java apps, Flash movies, gigantic animations and | | | | understand why they have no extra information. But in |
| other graphic media has become increasingly prevalent | | | | no way would many advertising agencies or doorway |
| over the years. | | | | page companies want to tell potential customers the |
| However, in the precipitate to have the "coolest" site | | | | truth -- they simply did not design and write an |
| layout design, web site owners forget whom they are | | | | effective web site -- because it would mean losing |
| creating their site for: Their target audience. Your | | | | tons of money in business. |
| audience might find that Flash movie irritating after | | | | Step 3 - Designing for Your Audience By Step 3, |
| viewing it multiple times. Your audience might not be | | | | afterward expenses an ridiculous amount of money |
| able to find your site in the search engines. "Bells and | | | | on cool web site designs and various marketing |
| whistles" are attributes of a web site that need to be | | | | strategies, web site owners generally assume out that |
| measured and tested to see if they increase or drive | | | | they did not design or write an successful Web site |
| away sales. | | | | for their target audience. |
| Below are the largely collective steps of web's | | | | Typically, web site owners will bring in a usability expert |
| evolution typically undergo: | | | | to examine possible issues and present various |
| Step 1 - Design Over Substance | | | | solutions. Bringing in a search engine marketing expert |
| Step 2 - Designing for On line Visibility | | | | to help with SEF design templates early in the design |
| Step 3 - Designing for Your Audience | | | | time can save a company thousands of dollars in on |
| Step 4 - Site Redesign | | | | line marketing expenses. |
| Step 1 - Design Over Substance The first stage is to | | | | Step 4 - Site Redesign After tender usability and |
| design a site that the CEO, venture capitalists, and ad | | | | search engine visibility analyzes, web site owners |
| agencies like to see. There are all types of "bells and | | | | ultimately have an operational web site. A site that is |
| whistles" in this design. An entire site might be a Flash | | | | crafted, coded and designed for user friendliness and |
| site. Or there might be some beautiful Java-Script | | | | search engine (SEO) visibility generally gets the the |
| mouse over effects or drop-down menus in the | | | | majority traffic and follow-on sales since it was written, |
| design. It's always a pretty design, but the message is | | | | planned, and designed for end users. |
| clear -- style over substance. | | | | Conclusions Web sites be supposed to forever be |
| Step 2 - Designing for On line Visibility In Step 2, the | | | | designed with your target audience in mind, not your |
| reality of an ineffective web layout begins to hit, usually | | | | own individual preferences. Colors have meaning. |
| around 3-6 months after the first launch. A site will | | | | Expert designers understand the psychology of color |
| typically get rejected by many of the major portals, | | | | and the use of white space to superlative project the |
| not be indexed by the major search engines, or not | | | | image your audience wishes to see. |
| get the traffic or customers that were projected | | | | If not the advanced technology unmistakably payback |
| based on the various types of marketing strategies | | | | end users, do not use it on your site. If your venture |
| used. Typically, that's when corporates decide that | | | | capitalists like the site, ask if they are going to finish the |
| they will try to hire a expert on line marketer to | | | | thousands or millions of dollars to keep you in business. |
| promote the site. Entrance page companies, in some | | | | They're not. |
| way, profile or form, rear their horrid heads. | | | | Your target audience who will be the only one to |
| Unfortunately, many site owners fall for a entrance | | | | determine the success or failure of your site. |