| If you have been in business for a few years, you | | | | background you want for the back, click and it is |
| should have developed a mailing list of clients, both | | | | layered on to your design. In fact, most available |
| past and present. Depending on your business, the | | | | packages have 3 to 5 available backgrounds for the |
| Point of Purchase software you use may have helped | | | | back of your postcard. All conform to USPS mailing |
| develop that mailing list. If you have a mailing list and | | | | requirements. |
| you are not using it to remind existing customers how | | | | Okay, with the back taken care of let's talk about the |
| good you are or entice past customers back, then you | | | | front. The package we looked at has over 350 |
| are missing a good opportunity to build revenues. | | | | different pre sized backgrounds available for the front |
| Many business owners, especially of small businesses, | | | | of a standard 4" x 6" postcard. There are twenty-five |
| are concerned about the cost of direct mail advertising. | | | | different categories of backgrounds so you can easily |
| There are ways that a person with average computer | | | | select the one that most fits your type of business. |
| skills can reduce the cost of direct mail advertising up | | | | Just a few examples include: |
| to 50%. Many graphics and printing web sites are | | | | - Animals - Pet stores, veterinarians and pet groomers |
| offering do-it-yourself interfaces that provide | | | | - Beauty - Salons, spas and health and beauty |
| backgrounds, layouts, fonts, image upload, etc. | | | | products sales |
| Everything you need to do a professional job on | | | | - Construction - Commercial, residential and remodeling |
| postcards for direct mailing. By you doing the graphics | | | | - Floral - Flower shops, party stores and lawn and |
| design, you are reducing the cost of the post cards by | | | | garden stores |
| one third to one half. | | | | - Sport - Basketball, football, soccer and more |
| As commented above, the final job is professional. | | | | - Transportation - Car and truck sales, auto parts, bus |
| One of the biggest risks with postcards is having the | | | | companies, tour guides and more |
| back set up correctly for mailing. The location for | | | | Regardless of your graphics capabilities, if you have |
| return address, mailing address and stamp are all | | | | average computer skills, you can design professional |
| prescribed by the United States Postal Service. If they | | | | looking postcards for direct mail using one of these |
| are not correct, the postcards do not get mailed. | | | | on-line programs. If you don't want to do anything until |
| With the DIY interfaces, there are background | | | | you have practiced, get on one of the sites and |
| provided that are already set up according to the | | | | practice as long as you want for free. Then it's just a |
| USPS requirements. All you do is select the | | | | matter of designing, ordering, labeling and mailing. |