| You've decided to put up a website for your business. | | | | them know how to contact you and where you are |
| Once you find a free website builder tool-or a low cost | | | | located (invisible storekeepers make shoppers |
| website builder tool that offers more flexibility-you're | | | | uncomfortable). Finally, the home page leads to the |
| ready to build content. The tool will provide options for | | | | rest of the website. |
| color, images, page layouts, and lots more. But the | | | | Products/Services - Show the goods right away. Let |
| words you choose to describe who you are and what | | | | the color scheme and images add embellishment on |
| you have to offer need to come from you. | | | | these pages and make your content on these pages |
| Customers and search engines are looking for fresh, | | | | be the workhorse. |
| original content. Not everyone is a writer, but if you | | | | About Us - Browse the Web and pay attention to |
| have the right tools, you can build free website content | | | | how much time read About Us pages. Chances are |
| yourself that communicates your value to your | | | | it's not much. Take note. This page is primarily intended |
| potential customers. | | | | to show you are trustworthy or an expert in your field. |
| Begin | | | | Contact Us - If you invest a little cash in a website |
| Begin by brainstorming, jotting down everything you | | | | builder tool, you can get some nifty apps, like maps and |
| want on your website. At this point, you won't need to | | | | directions for this page, which is all about helping your |
| organize or worry about saying the same thing twice. | | | | visitors find you and contact you if they want to. Plus, |
| If there's more to your business team than just you, | | | | your customers will feel better about investing in your |
| this process can include everyone. Remember, even | | | | products or services if they know you actually exist |
| once you begin posting your content on your site, you | | | | somewhere. |
| can relax. Your website has a built in "eraser." | | | | Other Pages |
| Whether you purchase a website creation program or | | | | Testimonials - if you have enough testimonials, set |
| it's a free online website builder, anything you add to it | | | | them up on a special page. It builds customer |
| can be easily deleted. Remembering this might help | | | | confidence. |
| you feel less stifled as you begin adding content. | | | | FAQs - Frequently asked questions should be set up |
| Basic Website Page Names | | | | to serve your visitors, not sell to them. Just address |
| - Home | | | | any questions they may have that might make them |
| - About Us | | | | stall in the buying process. |
| - Products | | | | Resources/Links - Easy to set up, this page requires |
| - Services | | | | almost no original content, just links to other sites that |
| - Contact Us | | | | may provide helpful information to website visitors. |
| Surf online for a few minutes and you'll soon see | | | | (Make sure the links work.) |
| these standard page names appear repeatedly. | | | | Help |
| Standardizing helps website visitors who will be used | | | | If you are still having trouble creating content for your |
| to them and will look for certain words to describe | | | | website, if weeks have passed and your website is |
| certain types of pages. You can stick with standard | | | | languishing, unfinished, ask for help. Online marketing |
| names or get a bit creative. For instance, instead of | | | | company, local writer or something in between-plenty |
| "Contact Us" you could call a page "How to Find Us." | | | | of great writers can help you craft a good sales |
| Just be clear. | | | | message. And since content is the vehicle that takes |
| Talk to Me | | | | your business message to your potential customers, |
| Who is your audience? Picture your ideal customer | | | | an investment in copywriting services is a good use of |
| and then write using the same words you would use if | | | | funds-if you have them. Even if you can't afford |
| that person were standing in front of you. Address | | | | anything beyond a free online website or builder tools |
| them directly with "you" and "your." Lots of websites | | | | that come with the purchase of a package that gets |
| do this and many don't. You'll be a step ahead of the | | | | your business online, and your own best copywriting, |
| competition if you just do this and nothing else. | | | | helpful resources (like this one!) are out there to help |
| Basic Pages | | | | you. |
| Home - Tells visitors right away what you do; also lets | | | | |