| This book is about change. The entire book talks about | | | | out selling just books. Today, when you visit their site, |
| change. Change is one of the hardest things not only | | | | you can find music as well as books. |
| for individuals, but also for business. We all like what is | | | | Change however can test a person's competency. |
| comfortable to us. | | | | When change occurs, new systems must be learned. |
| In order to be competitive, business must change. I love | | | | When change occurs, new data must be learned. |
| to use McDonalds as my example. They continue to | | | | Where we once knew everything, we now start over |
| change everything about their business model and | | | | learning with everyone else. People fight change. |
| system. At one time their food was pre-made. Today | | | | People fight losing what they know and having to start |
| they put your burger together while you wait. At one | | | | over again. |
| time they sold only burgers. Today you can get a | | | | Seth Godin gives example after example of how to |
| salad, chicken and depending on state and country you | | | | bring change about. He asks questions. He provides |
| might just be able to get a slice of pizza. | | | | lists and he really forces you to think about change. |
| Online, companies like Amazon test new layouts and | | | | Change affects everyone, from the business owner to |
| pages for their website, tracking results to see if these | | | | the secretary who answers the phone. Regardless of |
| changes result in more purchases. Amazon started | | | | your position within the business, this is a must read. |