| There are so many aspects of a web site that are | | | | many of the above as possible. |
| important, but in this short article I am going to look at | | | | To get a higher percentage of visitors to give you their |
| the aspects that are key to getting you more business! | | | | details you need to offer them something of value for |
| After all that is what we all want. | | | | free. Many people under estimate the power of a free |
| Home Page - The home page is a vital aspect of any | | | | e-book, program, discount voucher, etc... as an incentive |
| website, being the most viewed page of any website | | | | to sign up to a list. |
| it must catch the attention and most of all imagination | | | | Reasons to return, and therefore bookmark, if you |
| of the visitor. It must initially satisfy them that you are | | | | offer some great content on your site, such as a blog, |
| reputable, can satisfy their need, and you are above all | | | | articles, podcasts, anything that is changing and new on |
| interesting enough to look more at! | | | | a regular basis you will give potential clients a reason |
| So how can you portray a reputable image? This is | | | | to come back to your site on a regular basis. This |
| done via ensuring that your website look professional, | | | | helps to fix you in their mind and when they move into |
| if your site look like you knocked it up in 10 seconds in | | | | the action stage from contemplating using a personal |
| your bedroom, clients will see it. Websites do not have | | | | trainer, who will be the first name they think of? Yes |
| to cost a fortune but a professional looking site is | | | | that right you! |
| worth it's weight in gold! | | | | Services - You services need to be clear, and |
| Showing you can satisfy a customer need is easier, | | | | understandable. There is no point having 101 different |
| make sure that your first title line on the page details | | | | services on your site if they are all based on the same |
| what they are looking for, for example 'Personal | | | | base product. You need to remember that you know |
| Training in Manchester'. It immediately tells visitors that | | | | a lot about the fitness industry, your clients on the |
| they have found a personal trainer based in | | | | whole will not. So put yourself in the position of buying |
| Manchester. In the first paragraph you should detail all | | | | a service in an area that you know nothing about, such |
| the features of your product, and apply these features | | | | as using a mechanic, how easy would you like your |
| to a prospective client in terms of benefits they will get | | | | service choices to be? What kind of language and |
| from using your services. You want any visitor to | | | | terminology would you understand? |
| identify with as many of the client benefits as possible, | | | | Contacts - This is vital, how are you going to turn |
| so they will feel more draw to your services and they | | | | these visitors into a sale, well you need to get them to |
| can identify that your product will fit their specific need. | | | | book a consultation or initial session with you. This all |
| Being interesting can be a little harder, but it is vital that | | | | comes down top the contact page, you need to make |
| you represent your own style. Just be natural, honest | | | | sure that your contact page is easy to find on the site |
| and visitor interest will be easier to generate. | | | | and is clear about how you expect people to contact |
| Testimonials - these are key to building a level of trust | | | | you to arrange that all important consultation/taster |
| with prospects visiting your website. You need to | | | | session. |
| develop testimonials that your prospective clients can | | | | Most trainers do this via phone, so make sure your |
| identify with, so if you are working a particular niche | | | | phone is always answered (use an answering service |
| then you need to gain client testimonials that address | | | | if necessary), or in the rare occasion it goes to answer |
| the specific benefits of your service for your given | | | | phone the message states you are with a client and |
| niche market. Where as if you are a generalist, you | | | | you will immediately call them back. If you get e-mails |
| need to ensure that testimonials are individually specific | | | | make sure you respond as quick as possible, so make |
| to a problem set but when looked at all together cover | | | | sure that you check those e-mails regularly. |
| a wide range of well being goals. | | | | Calls to action - people like to be told what to do in |
| A great way to get across a testimonial to a client is | | | | simple easy to understand language. As simple as it |
| via the use of video, by a prospect being able to see | | | | sounds but people need to be told what to do, if you |
| an existing client it is instantly more trustworthy than | | | | want people to book a consultation make sure you tell |
| the written word alone. Use testimonials as much as | | | | them to do it and how. By using a simple line of text |
| possible, do not limit their power to a specific | | | | such as 'Call us NOW on 0161 614 0133, to book your |
| testimonials page, but sprinkle them throughout the site. | | | | FREE, no obligation, consultation/taster session'. Using |
| List Generating Aspects - all visitors to your website | | | | calls to action in my marketing has had a massive |
| should be encouraged to leave their e-mail details with | | | | impact on my response rates, even better make your |
| you. These details will start to come together to form | | | | calls to action urgent by adding an incentive, such as |
| a mailing list of potential clients who have shown | | | | first ten to book a consultation get 10% off their first |
| interest in personal training. I will be looking at the | | | | booking! These easy tools can have a massive effect |
| importance of having a mailing list and how to get the | | | | on the effectiveness of your marketing effort. |
| most from you list in a future article. | | | | Websites are a massive topic to cover in such a short |
| Bear in mind though this does not have to be via a | | | | article so I have only skimmed the surface of all that is |
| traditional e-mailing list, you can encourage people to | | | | out there when looking at website development and |
| follow you on Twitter, join Facebook Groups, become | | | | marketing. I hope that this has helped you identify |
| your Facebook Friend, or sign up to an RSS feed. | | | | some of the key factors to concentrate your time and |
| Even better you should try and get visitors to do as | | | | efforts on. |