| If you are using AdSense then you are probably trying | | | | right side below the top ads. Once you know the order |
| to optimize ads for maximum profit. There are many | | | | in which the ads are positioned on the pages, you |
| tricks to increase the click-through rate and | | | | know which positions are the most important and |
| consequently earnings. Most AdSense optimizations | | | | deserve more attention. In general, there are two |
| advices mention ad blending, no to use borders, placing | | | | possibilities. If the first ads in the code are already on |
| ads above the fold and similar tricks. All those tips and | | | | top positions above the fold then you have nothing to |
| tricks are useful and can contribute to more clicks. | | | | do. If this is not the case then you will have to |
| However, one of the most important aspects of the | | | | determine if the top ad position in the code is displayed |
| ad placement is usually neglected. | | | | at some relevant and visible place. If not, you will have |
| Google delivers high paying ads first. This means that | | | | to modify the page layout. |
| the first ad that will appear on the page is worth more | | | | Once you have first ad units on top positions you can |
| than others. The order of ads is the order from the | | | | proceed to the next step of optimization. Since you |
| HTML code. This does not necessarily mean the same | | | | know that high paying ad units are actually displayed |
| order that is seen on the page. Some website layouts | | | | on the top and ads above the fold perform better, you |
| are using CSS styles to define element placement and | | | | have to decide whether it makes sense to use the |
| such designs are not seen properly by the crawlers | | | | maximum of allowed advertising--three ad units and |
| and spiders that examine our pages. | | | | three link units per page. Many times it is better to |
| Therefore, to maximize AdSense profit you should | | | | have less ads on right positions. Many webmasters |
| first check which ad is present on the top of the page | | | | think that more advertising means more chances for |
| according to the HTML code. This can be easily | | | | visitors to click. This is true but it means also more |
| achieved by displaying the page source code and | | | | chances the users will click low paying ads. By |
| checking for the first AdSense JavaScript code. | | | | displaying only one ad unit you prevent the possibility to |
| Sometimes you will be surprised when you will find that | | | | click on "wrong" place. |
| the first ad in code is in fact a banner displayed at the | | | | |