| What answer would you give to the question, "What is | | | | must be qualitative. |
| the most necessary and important element when | | | | 4. Of course, you can apply some new layouts and |
| considering web design and search engine | | | | modern approaches, but if I can give you a piece of |
| optimization?" Obviously if you are a designer you will | | | | advice to use standard web layouts. Why? By |
| say that their work is more significant, SEO workers | | | | definition they are simpler, but everything genius is small |
| on the other hand will argue that optimisation is far vital | | | | and simple. Standard web layouts certainly craft a |
| than the whole look and feel of a website. We could | | | | magic result. They are based on definite studies on |
| go on with this sort of discussion for ages, but in reality | | | | "how do" websites behave in the internet world. So, |
| both of these components play a vital and important | | | | better crafted the crafted road. |
| role in web site production. | | | | 5. White space is also an important thing to draw your |
| Let us see what some tipsters have to say when | | | | attention to. Insert them where it is necessary, thus you |
| recommending how you should build a beautiful, strong | | | | can avoid either too overload an empty site. White |
| and efficient web site. | | | | space allows you to manage web design and help |
| 1. A good Image is alluring and a must thing for any | | | | your web site look perfect. |
| website. It should catch the users` attention. Images are | | | | 6. Good graphics are a very attractive tool in a web |
| important, but include them sparingly and not more than | | | | designers hands. If you have got a skill to provide |
| 10-20 kB. On one hand, they play a vital function as | | | | qualitative graphics, use it well as it attracts visitors to |
| every picture says a 1000 words, on the other, they | | | | your site. |
| should not overload the loading weight of your website, | | | | 7. Text size and font must be carefully chosen |
| thus you be quick and save users` time. | | | | regarding what is suitable for the web page. Use a |
| 2. Also it is a good thing to combine an image with the | | | | common thread of size and colour and an easily |
| web page content. The image should be related to the | | | | readable font and size used in everyday life, as it must |
| content and have its own rightful place. Do not fit in | | | | be convenient for users` eyes. |
| images because you can unless it is a necessity. | | | | 8. All banners and advertisements are needed for |
| 3. There are several types of images: flash, | | | | promotion and support, but they are not the main aim, |
| multi-colored, blinking, black-and-white etc. It is also good | | | | just a means to an end. So, place them somewhere |
| to keep continuity of practice, be careful not to use too | | | | so as not to destroy the whole look and feel of the |
| many flashing gifs as it kills readability and trust in the | | | | webpage, if at all possible. |
| displayed information. Try also not to hide poor content | | | | These are just some points that can help you to build |
| behind bright and moving animation. This is a poor and | | | | a nice web site. |
| not the right strategy try to remember that everything | | | | |