| Time is money in any business, but especially so in the | | | | Again, don't spend too long doing this, as you can |
| world of internet marketing. The most successful | | | | always change the site layout later if you need to. |
| marketers own multiple websites and run many | | | | Personally, I like to add a couple of test posts with |
| campaigns in order to maximise their profits all year | | | | some pictures to get a feel of how things will look, but |
| round. | | | | this is optional. Within 30-40 minutes you will have set |
| When setting up a website its vital, therefore, that it | | | | up a real live working version of your website, albeit |
| doesn't soak up too much of your valuable time; time | | | | one that's not quite ready for the prime time. |
| which would be better spent on marketing and | | | | The final task is to customise the look and feel of the |
| promoting the site. Unfortunately, though, there are so | | | | site so that it really catches your visitor's imagination |
| many things to be done when setting up even a simple | | | | and draws them in. That's where the Thesis Theme |
| website that it can often be a very time consuming | | | | for WordPress really helps. Grab a copy from and |
| process indeed. However, thanks to WordPress and | | | | upload the files to your server. Activate the theme and |
| the amazingly flexible These Theme then you can | | | | check that everything looks fine by refreshing the site. |
| quite literally set up your own website in 60 minutes flat | | | | Again, this takes only a few minutes. Now, we are into |
| and get on with the real task of making money. | | | | the home straight. |
| First of all, go to your hosting account and log into your | | | | With most WordPress Themes you have to spend a |
| control panel. Most web hosting packages offer | | | | long time customising them, maybe even doing some |
| something called Fantastico - it's a great installer that | | | | programming, in order to get it looking the way you |
| allows you to get a basic WordPress blog set up in | | | | want. Thesis however, has an amazing amount of |
| just a few minutes. Enter the details, press install and | | | | configuration options built into its administration panel so |
| your blog will be online. | | | | it's really just a case of clicking some buttons to get |
| Next up, install your plug-ins. You can either do this by | | | | the site looking exactly right. Upload a logo, change |
| logging into the administrator control panel of your | | | | colours and fonts, and adjust the layout of your menus. |
| WordPress blog, or you can ftp the files straight into | | | | You can even incorporate analytics tracking code, and |
| the appropriate directory. Once in the control panel you | | | | have multimedia slideshows built into the design in just |
| activate the plug-ins and check that you are running | | | | a few minutes. |
| the most recent versions. The total time to do this | | | | Ok, so there we go. A real live working website in an |
| shouldn't be more than 15 minutes or so. I use quite a | | | | hour - not bad! Of course, you need to fill in your |
| few plug-ins when building my sites, but most people | | | | content and play with the hundreds of options that the |
| will only need a couple, usually for SEO, contact forms, | | | | Thesis theme offers you, but it's essentially done for |
| privacy notices and the like. | | | | now. Now it's time to get into the real job of building |
| You can now check out how your site looks and you | | | | those back links and promoting the site around the |
| should see that you have the bare bones of a working | | | | internet. Oh, and waiting for the money to roll in of |
| website. Now it's time to have fun. First of all, set up | | | | course. |
| your categories based on your keywords and content. | | | | |