| Many who own a dollar store assume there is little | | | | Tip #2) Your ad needs to appear in every edition to |
| need to invest on advertising and marketing. They | | | | maximize the impact. If you own a dollar store, don't |
| assume their dollar-store sale levels and profits will | | | | look to newspaper advertising as the quick fix to your |
| somehow continue to grow without re-investing in their | | | | sales woes. It requires repeated exposure to really |
| business. And there might have been a time at some | | | | draw attention and then results for your dollar store |
| point when this was the case. But in today's | | | | business. You will see some sale increases almost |
| marketplace, there is more competition for every | | | | immediately, but don't ignore the long-term benefits. |
| consumer dollar. So, there must be a marketing plan | | | | Newspaper ads will serve well as still one more |
| for your business that includes advertising in your local | | | | means of gaining repeated exposure for your business |
| marketplace. One very good way to get the word out | | | | however. |
| about your dollar store business is by advertise in your | | | | Tip #3) Be sure to mix it up by changing the ad every |
| community newspaper. The good news is you don't | | | | 3-4 weeks. Focus on informing potential local shoppers |
| need to spend an arm and a leg to gain the exposure | | | | about your store, the products you carry, where you |
| your business needs. | | | | are located, hours of operation, and other information |
| Tip #1) A small advertisement is all that's required. Don't | | | | they need to know. Be sure to advertise occasionally |
| feel you must buy full-page layouts to achieve your | | | | special purchases and sales as well. This will help |
| goal. You want to minimize costs associated with | | | | motivate readers to take immediate action since these |
| advertising while building your sale levels even higher. | | | | sales come with an end date. |
| Newspaper advertising will not be the only thing you | | | | Tip #4) When you operate a dollar store business, plan |
| have in the works to achieve this goal. Use your | | | | to mix it up further by periodically inserting ads for |
| newspaper ads to introduce new shoppers to your | | | | holidays or events or even unique, special merchandise |
| business, or to bring previous shoppers back. The goal | | | | you carry. This helps to maintain the freshness of your |
| should be to get the word about your store name, | | | | ads and draws interest from more potential shoppers. |
| location, and products out. | | | | To your success when you own a dollar store! |