| There are a few secrets that I'd like to share with you. | | | | links to all of the content pages. This is a fine route to |
| You may have been privy to a few of them before. | | | | take; however most people agree that pages with a |
| Actually you may have heard of all 4, but I can | | | | lot of links on it are valued less than content pages |
| promise that you will finish each article with a fresh | | | | that casually link to other content pages. |
| perspective. I will show you how 4 simple secrets | | | | Using three tiers allows you to go from topic to |
| can create a powerhouse web business. This is the | | | | sub-topic to sub-sub-topic all by natural in-content links. |
| first part of the 4 article series. | | | | For example, tier 1 is the homepage on a fitness site. |
| The best way to automate your complete process of | | | | Tier 2 is a page all about cardio activity and its |
| social bookmarking is available at <a rel="nofollow" | | | | benefits. A tier three page off of that tier 2 page is |
| onclick="javascript:pageTracker._trackPageview(' | | | | about different treadmill routines. Do you see how |
| outgoing/article_exit_link');" href=" demon</a>. Also | | | | the site visitor would like this structure? They click on |
| - <a rel="nofollow" | | | | "Cardio" and are given links to more specific pages |
| onclick="javascript:pageTracker._trackPageview(' | | | | about cardio topics. Search engine spiders like the |
| outgoing/article_exit_link');" href=" social | | | | three tier structure too. It means they do not have to |
| bookmarking</a> is the best way to take your | | | | dig through layers and levels of useless links. |
| <a rel="nofollow" | | | | There is even more to content than finding profitable |
| onclick="javascript:pageTracker._trackPageview(' | | | | keywords and structuring your site into |
| outgoing/article_exit_link');" href=" engine ranking< | | | | easy-to-navigate tiers. You must optimize each and |
| a> to the highest level in no time at all. | | | | every page on your website to perform well and rank |
| Before I divulge the vault of successful web business | | | | high at search engines. Many people devote their |
| secrets I must warn you of one thing. All the | | | | working life to optimization secrets. A full length |
| information in the world will not take the place of | | | | article just on optimizing is possible. Heck, a full length |
| determination and persistence. A web business is | | | | book is possible. My recommendation is to use a |
| just like an offline business. It takes hard work and | | | | hosting company that automatically teaches you how |
| resolve to succeed. However working smart is | | | | to optimize web pages for the engines. Doing that |
| heads and tails better than plain old working. These 4 | | | | will cause less headache and frustration and it will |
| secrets will turn any smart working, dedicated average | | | | keep you focused on building content. |
| Joe or Jane into a successful web business owner. | | | | A quick education in optimization: place your specific |
| Web Success Secret #1) Content is king. | | | | keyword in the file name, title, description and keyword |
| Heard that before? I know I have. The thing I never | | | | section of your page. Then sprinkle the keyword |
| knew was how to use content to my advantage. | | | | throughout the content. Also provide a link using your |
| Content is useless unless it is optimized for the | | | | specific keyword in the link text. If all of this has you |
| search engines. It must also be optimized for your | | | | spinning your head, I recommend going the hosting |
| reader. You have two customers- readers and | | | | company I use. They literally teach you to build a |
| search engines. You must satisfy both with the | | | | website using blocks. It's all simple and easier than |
| same exact content. | | | | you think. |
| Content is king only if you have exact and highly | | | | There is one last piece to content. It must effectively |
| specific keywords placed in correct locations. | | | | pre-sell your product or service and position you as the |
| Unfortunately the hard part is determining what | | | | expert in your field. When your website has 50-175 |
| keywords to use. A keyword can be a single word | | | | optimized pages for your visitors to read through it will |
| or a phrase. It is the term that web surfers use to | | | | start to position you as the expert. Your site will |
| search for information. Place yourself in their shoes | | | | become known as the place for information about |
| and try to discover what search terms they use. | | | | (insert your niche). |
| You must then evaluate the search term. How | | | | When visitors find your site through search engines |
| many people search using that term? How many | | | | they are seeking information about a problem or |
| sites already deliver information on that search term? | | | | question they have. If they land on your site and you |
| Simple demand and supply rules. The more | | | | try to sell them something right away one thing is sure- |
| demand with the less supply equals more profitability. | | | | they click the back button and find another site that will |
| You have several options for determining keywords | | | | give them information. This is why pre-selling your |
| and their profit potential. Search yourself, pay a | | | | product or service is paramount. Give your visitors |
| company to search for you or have your hosting | | | | what they want. Answer their question and in the |
| company do a complete keyword search for your | | | | process let them know about your services and |
| niche or web business topic. If your hosting company | | | | products. |
| does not offer this service I recommend you switch to | | | | All of the information develops rapport and trust with |
| a plan that does. This feature alone can make or | | | | your site visitor. It positions you as an expert. It |
| break your business' future. If you would like my | | | | keeps your visitor on your site longer since they are |
| recommended hosting plan, please contact me. | | | | actually reading content. Search engines notice this |
| Without a proper keyword search and analysis you | | | | and rank you better. How well your site can keep |
| may as well forget about becoming successful with an | | | | visitors is known as "stickiness." Your site must |
| Internet business. Investing in this one secret is literally | | | | attract and keep visitors for as long as possible. |
| the start of planning your website. | | | | Provide content that pre-sells your products, positions |
| Your next action step is to plan your site layout based | | | | you as the expert and focuses on highly profitable |
| on the 50-175 high-demand and low-supply keywords. | | | | keywords. You cannot go wrong with your web |
| Your site should be structured in three tiers. Tier one | | | | business if you do those things. The secret to |
| is your home page. Tier two is made of all of your | | | | content is to satisfy both your visitor and search |
| main topics and also constitutes your navigation bar | | | | engines. Lose one or both and you are doomed. |
| buttons. Tier three keywords are sub-topics of tier | | | | As I mentioned earlier, it is best to work smarter and |
| two pages. Organize your 50-175 keywords into | | | | not harder. Your hosting company should be |
| three tiers. Doing this makes it easier for visitors to | | | | providing most of these services to you free of |
| navigate through your site and it makes it easier for | | | | charge. There are a small few that do this, but it is |
| search engine spiders to find all of your pages. | | | | well worth the investigation. Contact me for further |
| Search engine spiders do not like to fish around for all | | | | resources and information. Having a successful web |
| of your pages and links. This is why many sites offer | | | | business starts with effective content. Stay tuned for |
| a "site map". A site map is one page that contains | | | | parts 2-4! |